Color Theory Basics for Web Designers

Choosing colors for a website is more than just picking your favorites; it's about psychology, accessibility, and harmony. Understanding basic color theory can drastically improve your UI designs.

Types of Color Schemes

• Analogous: Colors that are next to each other on the color wheel (e.g., blue, blue-green, green). These create serene and comfortable designs.
• Complementary: Colors opposite each other (e.g., blue and orange). These create high contrast and are great for Call-to-Action buttons.

Automating the Process

You don't need to be an artist to create great palettes. Try our Color Palette Generator to instantly create beautiful, harmonious color schemes for your next project.